Meet Our Team


Paul Alexander

After studying in Bristol University and receiving a BA in Fashion Design Paul worked as a freelance designer in the UK, creating one off pieces for high profile clients. After moving to Ireland, Paul set up his own brand, Paul Alexander, stocking in House of Fraser UK and Ireland and many high end retailers in both countries.

In 2010, Paul took part in TV3’s Style Wars where he reached the semi-finals.

In March 2014, Project Fashion was created. Paul wanted to pass his wealth of knowledge and experience to the younger generation due to the fact that there was nothing like this available to him when he was growing up.

Project Fashion is an amazing opportunity for young children and teenagers to learn an invaluable life skill and potentially inspire them for their future careers.

Paul’s goal: To create a launch pad to potential future Irish Fashion Designers!


Naoise Farrell

Naoise was born and raised in Dublin and graduated from Griffith College Dublin in 2018 with a first class honours degree in Fashion Design. Since graduating, Naoise has interned for Primark, and Irish brand Avoca and has been featured in Vulkan Magazine, The Irish Independent and Alinea Magazine. Where heritage meets the future, the brand draws inspiration from the designers own personal family history mixing her Irish and English roots with modern influences. With a strong focus on print and colour. Naoise Jo delivers a modern, day to night collection for the contemporary woman.

Clothing is designed and produced in Ireland by Naoise Jo and her small team. The brand prides itself on using traditional irish craftsmanship and materials. The brand is stocked in Marion Cuddy Irish Design Emporiu in Dublin.

Naoise has her designs feature on the runway during London Fashion Week in September 2019 with Fashions Finest. Her SS20 Collection explored her own heritage, mixing the industrial mining clothing of her grandfather in Manchester with Celtic motifs from her Irish roots. She has drawn inspiration from gemstones and minerals and the Pit Brow Iasses, strong female miners from the Victorian era. The result is an eclectic mix of suitable for the modern woman who desires to be more than one thing and most of all confident.



Sarah O' Rourke


Sarah began sewing at young age with her mum teaching her. This led Sarah to study Fashion & Textile Design in Colaiste Ide. She then went onto IADT Dun Laoghaire and received her BA in Visual Arts Practice Sculpture. Whilst here Sarah developed her own kind of fabric medium.

Sarah began her own Millinery Design company in 2016 called Saraden Designs. Here she uses her own fabric made in house called Saraden Fabric to create her Millinery Designs which are described as pieces of wearable art. Saraden Designs prides itself in not wasting any of its fabric’s. Cut offs are reworked into designs meaning there is not waste.

Sarah has had her pieces grace the runways of London Fashion Week, London Hat Week, Belfast Fashion Week, Fashion Revolutions Sustainable Fashion Show and has exhibited pieces in London, Dorset, Birmingham, The Netherlands, Dublin and Palma. Sarah has also had her work featured in various publications throughout Europe. She has also been announced as the overall winner of Milliner of the Year 2019 in The Cointreau HiStyle Awards.

Nataliya Boyko

Nataliya began sewing at 9 Years old in the Ukraine. With this interest she went onto study Fibre Art and Textile Design from Ballyfermot College of Further Education.  Nataliya went onto study Textile & Surface Design from NCAD where she received her BA (Hons) degree.

Nataliya was chosen out of hundreds of designers to exhibit at the Dublin Horse Show. She exhibited a collection of interiors influenced by the North Dublin seaside where the patterns of the sand and waves caught her attention. Most of the threads she used for weaving are linen and cotton because this corresponds well to the colours of the seascape and is environmentally friendly.

Nataliya is an avid drawer and loves to felt which stems from her textile background.

Roisin Farrell

Roisin always had a passion for fashion and design. As a kid she used to work with her aunt who was a fashion designer and made and designed clothes for fun.

She  got a certificate in fashion cutting / technical skills( city & guilds)y and also studied Fashion Design in The Grafton Academy.

After college she went to work for a designer Penthouse & pavement in grafton street and also worked in Btown Thomas,  Debenhams ,Clearys and Arnotts in Dublin. She later moved to Mastrict in Holland and worked in window dressing and fashion related jobs.

Roisin loved to travel and experience culture and fashion in different countries which brought her to Milan , Italy and later London where she worked in John Lewis,  Racing green and River Island. She won an award for designing the best swimwear in clothes show magazine in London. Roisin also studied Dance and drama and worked on costuming for theatre groups in Dublin.

Inese Vizule

Inese is originally from Latvija and has lived in Ireland for the last 13 years. She has been a tutor with Project Fashion since 2016.

Since a young age she has loved arts, children and creating things. As a child Inese made clothes for her dolls, which encouraged her interested in fashion design. This led her to go and study to be a tailor, learned the skill of pattern cutting received her full qualification.

Working with children is Inese’s second passion, it is a privilege and very rewarding. She loves to see the expressions on children’s faces from their achievements and when they make new friends.

In 2019 Inese undertook a QQI Level 5 course In Children with Additional Needs and received her certificate.


caroline 412px

Caroline Cullen

Caroline attended Limerick College of Further Education for Fashion and Textile Designs. Here she studied machine knitting, textile studies, pattern draughting, garment construction, design and art history in Limerick.

From here she moved to Dublin where she interned in a Fashion Showroom. This encouraged Caroline to return to her studies in Fashion for a further two years in Bray Institute of Further Education.

She enjoys the art of fabric manipulation, making my own textiles and exploring different fabric manipulation techniques. Caroline took part in the semi-finals DIT Fashion Show, after which my design was pictured in Xpose magazine.

Pam Wall

Pam went to Drogheda Institute of Further Education (D.I.F.E), where she studied.  Pattern drafting, Fashion design and Fabric manipulation

In 2017 Pam started hr own business, Pam’s Creations dress design. Here she creates made to measure dresses for Communions, Confirmations, Graduation and Bridesmaids.



Jacqui Broderick

Jacqui is originally from England, but Ireland has been her home since 1997. Following in the footsteps of her mother who was a keen needlewoman it was not surprising that as a child Jacqui made soft toys and rugs for her toy horses.

At school needlework was one of the subjects she excelled in and still has the apron made in one of the first classes. She went on to design and make her own clothes and have her own maternity wear label.

She completed a BA in Fashion Design, creating many items inspired by equestrian wear, especially side saddle outfits. Jacqui has also completed many courses related to tailoring, creating batik, fabric painting, quilting, upholstery and curtain making.

For many years she designed and made wedding dresses and special occasion wear as well as curtains plus repairing equestrian items. Her current passion is redesigning and reshaping clothes and also creating beautiful cloth bags from garments found in vintage shops.

When not sewing her own pieces, Jacqui loves nothing more than passing her skills onto others.

Copyright © Project Fashion 2016.
All Rights Reserved
All Staff Garda Vetted & Fully Insured