Meet Our Team


Paul Alexander

After studying in Bristol University and receiving a BA in Fashion Design I worked as a freelance designer in the UK, creating one off pieces for high profile clients. After moving to Ireland, I set up my own brand, Paul Alexander, stocking in House of Fraser UK and Ireland and many high end retailers in both countries.

In 2010 , I took part in TV3’s Style Wars where I reached the semi-finals.

In March 2014, I created Project Fashion. I wanted to pass my wealth of knowledge and experience to the younger generation due to the fact that there was nothing like this available to me when I was growing up.

Project Fashion is an amazing opportunity for young children and teenagers to learn an invaluable life skill and potentially inspire them for their future careers.

My goal: To create a launch pad to potential future Irish Fashion Designers!

Amy Kavanagh

Hi, my name is Amy and I am a member of the Project Fashion team. My passion for fashion beganat a very young age, when I used to watch my mother who was a dressmaker, creating and altering clothes. As a young girl I attended many dress making classes, and as a teenager I studied fashion illustration in the Grafton Academy.

While at school I worked in several different well known high street fashion houses in Dublin city. I also gained valuable experience working in the Riverdance costume studios. After secondary school I studied fashion cutting and pattern making and then
went on to get my diploma in costume design, wardrobe and make up.

After college I worked as a fashion stylist for a high street fashion retailer ranging from styling customers for an event to styling photoshoots and press events. It is now my turn to pass on the experience I have gained over the years to a new generation of enthusiastic young minds.


Genette McGuinness

Genette McGuinness

Studied BSc Hons Textiles and Apparel at DeMonfort University, Leicester, UK. Worked in fashion industry in London, Dublin and Galway.

Worked initially in costume design for film company, then moved on to fashion design for high street fashion companies.

I set up a dressmaking business which I currently run from my home.

Aisling Duff

Having completed a joint major BA in Fashion Design and History of Art and Design from the National College of Art and Design (Dublin), I am interested in both fashion theory and progressive fabrication with a specialisation in contemporary knit. In 2016, I was named a finalist for the Young Designer of the Year for Dublin Fashion Festival.

Also here is a link to my website if you want to have a look!


Ratna Ajoodhea Ramphul

I am Ratna. I like to touch, feel, create and wear amazing garments. For me, life is meaningless without creativity and colours.  Lived, studied and worked in India and Mauritius has been a wonderful experience.  I am happy to awaken the creative side in kids and being part of Fashion Project is the way to go.


Bethany Wooiley

I have had a passion for Art and design since a very early age and most of my spare time was spent exploring this area. After leaving school I realised that it was fashion and design that I wanted to focus on. I completed a pattern cutting course in the Grafton Academy during the summer months and produce my very first dress. From this moment on I was hooked. I enrolled myself onto the Fashion and Design course a Sallynoggin College where I am in my second year of studies at the moment.

I am delighted to be part of the Project Fashion team and really enjoy sharing my knowledge with the children. It’s a shame there was nothing like this available to me when I was their age!


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